send link to app

Lose It! – Calorie Counter app for iPhone and iPad

4.8 ( 48 ratings )
Lifestyle Health & Fitness
Developer: FitNow
Current version: 9.3, last update: 5 months ago
First release : 21 Nov 2008
App size: 127.69 Mb

Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.
Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!

“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.”
“Amazing! This app is brilliant for weight loss and logging food. Im able to scan all barcodes which makes it so easy.”
“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.”

60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch.
Download Lose It! today, and you’ll see how easy it is to get started!

Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features.

Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term.

Read our Terms of Service at

Pros and cons of Lose It! – Calorie Counter app for iPhone and iPad

Lose It! – Calorie Counter app good for

Have been using it for couple of weeks now and Im impressed of how many foods are in the data base. It just needs to read calorie burnt data from other apps otherwise 5 starts!
Works really good for me! Easy to handle and a whole lot of foods already saved, so you dont have to figure out yourself how many calories something has. I love it!
Great app just wish I was able to connect to my polar loop fitness tracker
Easy to track, and pop-up motivators make weight watching/healthy eating a little more pleasant. Need more Canadien restaurants and food brands in the choices.
Lost 49 lbs with app 5 years ago and after gaining a lot of it back I am using the app again and once again it is working well. No need to purchase the full app. The freeby does the job well. I have lose 16 lbs in 6 week. I can truly recommend the app. Easy to work with - just wish I could delete some of the foods I have only entered once and will not be using again. 5 full stars from me. "Psammead"
Fantastic, and very easily to use. Already lost 20 pounds in one month!!! Thanks Loose It

Some bad moments

This version is really bad. Bug fixes ? The app crashes every 2 seconds. Please do something
Last update means there are now ads across the screen and you also have to pay for features that were once free. What used to be a very good app gets crappier with each update.
They wrecked a good thing. The snap it beta is more work than entering the information your self and the most recent up grade ruined the scan and the light. Even when using snap it the light doesnt come on. I have been using this app for three months and all it does is push back my weight lose date I keep getting farther and farther away. Ive been faithful and have only lose 2 pounds in 94 days. They want you to buy the premium version. The free one doesnt work.
When I decided to cut the premium membership, using the link, it turned that I just deleted my account at all. The payment process was also confusing. May be I was not smart enough for that app, but still is not easy to cancel pricey premium in case you change your mind. Payment process was also confusing.
I have emailed customer service repeatedly to help with resetting password, and have received no response. Such a disappoint.

Usually Lose It! – Calorie Counter iOS app used & searched for

diary, my weight, counter, fitness, lose it, tracker, my diary, trackr, my fitness pal, calorie counter, weight tracker, carb counter, myfitnesspal free, lose it app, weight loss, duet, calorie counter free, weight loss tracker, weight, counter app, food log, lose it app free, food tracker, trackr app, my fitness pal free, and other. So, download free Lose It! – Calorie Counter .ipa to run this nice iOS application on iPhone and iPad.