I started using Lose It in early 2011 at the urging of a friend. I lost 37 lbs in six months simply by trading exercise for the foods I wanted to eat. The app is so easy to use and theres help everywhere you turn. I havent been consistent in my use of the app and have naturally gained some weight back. But I keep returning to Lose It like an old friend who I know will help me out. With this app youre accountable to no one but yourself. You may be pleasantly surprised at what you learn about yourself when you accept sole responsibility for your actions.