Makes it so easy to track food, calories, fat, carbs, etc. Incredible database of all kinds of food, restaurants, fast food, and store brand items that grab all their nutrition info into your day. Included barcode reader, stores your favorite foods, create recipes for repeat foods (I have a favorite salad I eat nearly every day - created a recipe and its one click to add it to my meal). Pulls on my exercising from Apple watch. Also has a great way to target weight loss and what I can eat to hit my target. Lost 20 pounds using this app. Nuff said!